Concept

nostalgic short film that asks audiences, “Who do you think of when your movie ends?” The project highlights cinema as a space for connection and memory, bridging generations and reinforcing its role in a digital age.

 

Execution

Using motion design, typography and ambience, the video adopts a retro style to evoke nostalgia and encourage meaningful interactions. Displayed at the cinema, on TV, and across digital banners, it targets Gen X and Gen Z audiences.

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Problem-Solving

The design draws inspiration from Southampton Cinema De Lux itself, incorporating architectural elements and colour themes into the motion graphics. This problem‑solving approach reimagines the cinema’s identity, addressing the decline in social connection and positioning it as a place for community and shared experience.